The acquisition is set to close in Q2 of 2021 after regulatory approval.
The reverse is also true for InteractSport, as it will be allowed to scale at a much faster rate and cast a wider net to potential audiences.
Currently, InteractSport’s partnerships focus mainly on cricket. Cricket Australia and the England & Wales Cricket Board are two examples of the company’s current partnerships.
Sportsradar is a much larger company, and its partnerships include organizations across a wide variety of sports. By acquiring InteractSport, the company will have cricket under its radar as well as expand across Australia.
InteractSport can use this new acquisition to further its commercial offerings for its current consumer base while expanding.
Sam Taylor, CEO of InteractSport, states the acquisition is a “natural step” forward for his company&#8221;. It will allow them to create new products for consumers, access new markets, and expand its current benefits.
In response, Sportradar CEO Carsten Koerl states that the deal will “widen [Sportradar’s] data and content offering.” He adds that cricket is one of the most popular sports in the world and adding it to the Sportradar offerings will greatly help the company grow.
This deal marks Sportradar’s third acquisition this year, alone. The previous two are with Synergy Sports and the Asian Football Confederation. Sportsradar is expanding into new markets, acquiring companies that already have a strong presence. 2021 is shaping to be a profitable year for the company.