Metric Gaming introduced InAndOutBet.com. Its online casino and sportsbook brand owned by the Malta-based Company ManiSol Gaming. InAndOutBet.com focusses on the nordic markets and offers Pay N Play casino games and sports betting odds.
By introducing Trustly's Pay N Play model which has been thriving in the Scandinavian markets, InAndOutBet allows players to skip the registration process and instantly make deposits from their bank accounts to access casinos games and bet in international sports events.
The collaboration between ManiSol and Metric Gaming followed a procurement deal, granting a license to operate several games from some of the biggest game manufacturers in the iGaming industry. The launch of a sportsbook operated by Metric Gaming has further consolidated the spectrum of its activities and allowed the company to expand into the highly profitable vertical of sports betting.
Metric Gaming is a prominent sports betting software provider with franchisees in the Isle of Man and branches in London, Las Vegas, and Sweden. The B2B Company utilizes flexible enterprise technologies and sells creative proprietary products.
Metric Gaming is accredited by The UK Gambling Committee and has recently obtained a class 4 license from the Malta Gaming Authority (MGA) in December 2019. The company’s business activities are mostly conducted with authorized distributors operating from Malta, Gibraltar, and the Isle of Man.
The recently launched online sports bookmaker represents an incredible milestone for Metric Gaming, as it is the Company's first sportsbook project to go live. In reflecting on its relationship with ManiSol and the success of the product launch, Metric Gaming's CEO Martin Knijff said: &#8220;they are optimistic about InAndOutBet's future and grateful for the trust ManiSol has shown by putting its innovative technologies in service of the new sportsbook vertical and development of future plans&#8221;.
InAndOutBet.com is now fit to provide consumers with a wide variety of sport betting odds for international events while concentrating on the demand in the northern European countries. The new band is currently available in German, Swedish, Finnish, English and soon hopes to expand its reach into new markets thanks to its newly obtained Maltese license.
Martin de Knijff, Metric's Chief Executive Officer, said: &#8220;This proposition will provide the flexibility of prices for the sportsbook in each individual market it operates in, which is important in terms of local tax law. For international brands, a complete pricing autonomy for each market is of great importance due to the currently defined contradictory tax rules&#8221;. The chief of Metric Gaming continued to say that: &#8220;With this new partnership, InAndOutBet is now expected to benefit from a best-in-class sportsbook plan that will help it establish itself as a reference in the industry&#8221;.