Encouraged by the fulgurant success of its Pay N Play Casino flagship brand, Campeon Gaming Partners announces the addition of a sportsbook portfolio to Svenplay.com. The new sportsbook portfolio will be provided by Metric Gaming. Launched in 2019, Senplay Casino is one of the latest brands to join the highly competitive online casino markets in Europe. Although players from Germany are accepted, the new casino’s focus is turned towards the two biggest Scandinavian markets which are Sweden and Finland.
Svenplay.com casino offers more than 3000 online casino games from world-renowned software providers such as Quickspin, Netent, Microgaming, Evolution Gaming, iSOFTBET, NYX, Yggdrasil and more. The rich portfolio of games provided in the lobby, the lucrative promotions and a simplified payment process powered by Trustly’s Pay N Play technology contributed to the success of Svenplay.
With thousands of loyal players and a constantly growing buzz, adding a sportsbook extension came as a natural step to fully capitalize on the successful run. The Scandinavian iGaming market is one of the largest in Europe, with constant revenue growth estimated at around 1.2% every year. Scandinavian countries have some of the highest GDP per capita in the world. Countries like Sweden have a GDP per capita of $53 442.01 and is expected to grow in 2020.
According to a recent study by industry experts, the market share for gambling activities in Scandinavia is divided into 3 major verticals. Sports betting comes first with 44%, then casinos with 38%, and finally, Bingo coming in the last position with a little over 10%. With the above distribution in the market share, adding sportsbook activities to an already existing brand is an excellent business decision.
Online Betting and Casino market insight in Sweden for 2020
In a recent interview, Avraam. T the CHP Co-Founder and CFO reaffirmed the importance of the deal with Metric Gaming, describing it as the stepping stone to the new growth strategy of Svenplay.com.
“It is crucial to be innovative for a young brand such as Svenplay. There is a rude competition in the industry and adding a sportsbook extension will help the brand achieve its objectives. Our dearest wish is to provide our clients with high-quality products, which are also completely customizable according to their needs. The new sportsbook platform will be fully localized to allow complete control over the prices and betting types in the targeted local markets.”
The CEO of Metric Gaming, Martin. K expressed is satisfaction in the deal, stating that:
&#8220;Such collaborations on ambitious projects only confirms the Company’s engagement and current position as a major player in the industry.&#8221;